ABOUT US

About Beaster

Established in Hangzhou, China in 2014.
the brand has always taken "youthfulness" and "originality" as its value background, digging deep into their true needs and expression of the new generation, and encouraging the release of inner self.
Focuses on the exploration, creation and expression of youth culture, providing young people with a personalized expression which unique and prospective. 

Logo Story

The wavy mouth that conveys happiness combined with the human face structure that symbolizes individual consciousness, finally concretized into a grimace that reflects the inner wild spiritual world -bester.
Behind the grimaces is the psychological projection of contemporary young people - facing the contradiction between ideals and the present life, they can easily resolve it with a self-deprecating attitude.

Our Promise

Today, when generations of young people show their individuality, their demand for "dressing up" is not only for "good-looking". What’s more, they want to use clothing as a carrier of expression and use it to show their values. Thus, the company is committed to being closely connected with youth culture, starting from resonance with young people, and building its as the  brand core value.
We supports Chinese’s fashion industry and is determined to create an internationally influential Chinese apparel icon.